weCycle

Wecycle is a communication agency specializing in sustainability that needed a distinctive visual identity to establish itself in the market and stand out from the competition. The goal was to create a brand that conveyed both the value of communication and its connection to nature, all with a modern and impactful aesthetic.

I chose the hummingbird as the central symbol: light, dynamic, and playing a key role in the ecosystem, it perfectly embodies Wecycle’s agility and effectiveness in communication. The design blends fluid lines and essential shapes, balancing professionalism with a fresh visual appeal.

The visual identity was developed into a cohesive graphic system, strengthening the brand’s positioning and making it instantly recognizable.