Brand Identity
/
Graphic Design
/
weCycle
(
7
)

/ About the project
Wecycle is a communication agency specializing in sustainability that needed a distinctive visual identity to establish itself in the market and stand out from the competition. The goal was to create a brand that conveyed both the value of communication and its connection to nature, all with a modern and impactful aesthetic.
I chose the hummingbird as the central symbol: light, dynamic, and playing a key role in the ecosystem, it perfectly embodies Wecycle’s agility and effectiveness in communication. The design blends fluid lines and essential shapes, balancing professionalism with a fresh visual appeal.
The visual identity was developed into a cohesive graphic system, strengthening the brand’s positioning and making it instantly recognizable.
/ Credits
Client:
WeCycle Agency
Art Director:
Claudio Bressan
/ Year
2025