Claudio Bressan

GRAPHIC / BRAND DESIGNER

PADOVA, ITALY

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Brand Identity

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Graphic Design

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weCycle

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7

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/ About the project

Wecycle is a communication agency specializing in sustainability that needed a distinctive visual identity to establish itself in the market and stand out from the competition. The goal was to create a brand that conveyed both the value of communication and its connection to nature, all with a modern and impactful aesthetic.

I chose the hummingbird as the central symbol: light, dynamic, and playing a key role in the ecosystem, it perfectly embodies Wecycle’s agility and effectiveness in communication. The design blends fluid lines and essential shapes, balancing professionalism with a fresh visual appeal.

The visual identity was developed into a cohesive graphic system, strengthening the brand’s positioning and making it instantly recognizable.

/ Credits

Client:

WeCycle Agency

Art Director:

Claudio Bressan

/ Year

2025

OTHER

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